Be bold. Be Clear.

The internet is changing. Global brands are making the switch to category-specific domain names. In our sport no word better says who you are and what you do than ‘.rugby’.

Join the movement to bring the rugby world together.

Inclusive

BELONG to the .rugby community

We’re not domain name sellers who are looking for the highest bidder. Our mission is to unite individuals and organizations with a genuine stake in the game of rugby. Whether you’re a global business, a league administrator, or a number one fan – you are welcome to join and contribute to what it means to BE .rugby.

Spammers and squatters have been shut out, so our users are REAL users – real teams, players, and people that work in and love rugby. In most cases, you have the opportunity to truly be who you want to be, and join others who are a part of the .rugby movement.

Search Engine Optimization

BE FOUND online with relevant search traffic

Content may be king when it comes to websites, but relevancy is paramount when it comes to domain names. Super Rugby increased their organic search results and direct traffic by switching their web address from sanzarrugby.com/superrugby to super.rugby.

The most relevant things you can have in your web address is your brand and what you do – rugby. With a .rugby domain, you can get improved search results without harming existing optimization and credentials. We are here to help and show you how!

View our Quick-Start Guide for tips on domain names, redirects, selecting a site platform, content, and more.

super.rugby

Comparison to previous domain

“Switching to a .rugby domain was a ‘no brainer’ from a brand and marketing point of view. The transition was seamless and we’re already seeing an improvement in search ranking and increase in direct traffic to our digital properties.”

ANDY MARINOS CEO, SANZAAR

Adding Clarity

BE CLEAR to cut through the clutter.

The internet has become a crowded place. As of January 2020 there were over 1.74 billion websites on the Internet – and in Q3 2019 there were 359.8 million domain name registered across all top-level domains (TLDs).

Even rugby domains are scattered across multiple TLDs. But we can do better – we can come together under a unified name. Get clarity with the domain name that best explains who we are and what we do.

Unclear

wru.wales

sarugby.co.za

quins.co.uk

uru.org.uy

→

Clear

wales.rugby

springboks.rugby

harlequins.rugby

uruguay.rugby

TL;DR • Summary

Be .Rugby

Embrace Who You Are

We are building a movement and we want you to be a part of it. Let’s show the world what it means to be a part of something bigger than any one of us – to be .rugby.

Boost Your Site's SEO

Google treats all new domain extensions the same. So choosing a .rugby has the advantage of letting you get the name you want and boosting your relevancy.

Create Brand Clarity

Who wants to explain to fans, members, and users what their web address “means”? A domain name should say what it does and do what it says – creating confidence.

Let's Do This!